Method to My Madness: Getting More Done

Running my own business requires a different mindset about time management than that which served me as a law firm employee. I have many more tasks requiring my attention, and a different set of priorities. This has necessitated a "re-think" about the organization of my time.

As a paralegal in a law firm, my to-do list flowed from my case deadlines, and assignments from attorneys. After all, most case deadlines are pretty non-negotiable! That motion must get filed by this time on this date, and I must move heaven and earth to make that happen. And when a partner calls wanting something done, the only appropriate response is, “On it!”

Now as a virtual and freelance paralegal, I still have deadlines for case work assigned by my attorney clients. But on top of that, I also have a host of business related tasks I must perform. No matter how much client work I have in the pipeline (and I want to have a lot!), I ignore these other tasks at my peril, because my flow of future client work depends on them.

When I first started this business, I naturally used my old method of a long, daily list of to-dos, largely driven by external deadlines. But when I began adding those business and marketing related projects into this list, two things happened.

First, the list got overwhelmingly long!

But second and perhaps more problematic, because the business related tasks didn’t usually have the hard deadlines that the client projects did, they got shoved to the side. Or they led to a lot of disorganized and confusing “project jumping.” My sense of the priority of these business tasks was so subjective and fear driven, that I found myself switching from one thing to another to the point that little got done.

I needed a better way.

I've posted before about my realization that I need a strategy for prioritizing my to-dos. As my thinking has evolved – or perhaps as my frustration level has become unbearable – I’ve also realized I need a structure. Something to keep the daily list below 25 items. Or even if I'm using the post-it method (which is that your daily list has to fit on a post-it - see here), I need something to prevent those items that never make it onto the post-it from completely falling through the cracks.

So now I’m trying the “days of the week” method. In other words, categories of projects are assigned to different days of the week.

Now, some tasks need to be done every day. Like client work – I do whatever it takes to get it done, get it done well, and get it done on time. Also exercise – I really try to do this every day. Also Twitter, reading and commenting on blogs, and other social media activities – I spend time on them most days, although not the same amount of time each day. (Why waste time on this? See here and here.)

Another item I can’t assign a day to is in-person networking events. I see big benefits from these for my business, so I attend them whenever they occur and schedule everything else around them.

But the bigger biz-related projects? I’ve assigned them days. For example, I reserve the same day each week for working on my Newsletter. (Not a subscriber? See the sidebar!) I reserve a different day each week for article writing. And yet another day for my website. Etc.

What’s helpful about this is it thwarts my temptation to switch projects every time I get an idea. Say I get an incredibly great idea about organizing an article I’m writing. Typically I would start worrying about the article, and maybe I would even stop what I’m doing to work on it. But this way, I jot the idea down, tell myself I’ll flesh it out on my article writing day, and then continue what I was doing. Or suppose I get a sudden surge of panic that my newsletter isn't ready and it has to go out next week - OMG! I tell myself to relax, that I’ll finish it on my upcoming newsletter day. And I go on with what I’m doing.

Another benefit is that I can actually assure I will get to my accounting, and other administrative stuff! After all, I’ve reserved Mondays for that! It makes it much harder to come up with a convenient excuse to avoid working on that stuff I don't enjoy but need to to!

This method is working for me at the moment, and I find I’m managing to move more projects forward. How about you – what do you do about managing your to-do list?

Building My Business or Spinning My Wheels?

When I first started my own business, I floundered trying to figure out how to be productive.  After all, I had spent much of my work life having my activities dictated by supervisors.  Obviously, one of the appeals of entrepreneurship is that I do in fact now set my own schedule and determine my own work activities!  But instead of being happy about that, I was frustrated at all the distractions hurtling my way that I wasn’t managing well, and anxious that I wasn’t getting enough done, or wasn’t getting the right things done.

After all, there are many things I need to fit into my schedule in order to keep my business running, and part of my learning curve as a new entrepreneur has been figuring out what those things are.  I devised ever longer lists of activities I hoped would grow my business.  Yet, even with to do lists, I still wasn’t content with my progress, and felt that important tasks were slipping through the cracks due to distractions, or poor time management, or perhaps just through poor prioritization.  Or perhaps because I just didn’t know what the heck I was doing!

Mostly I felt I was spinning my wheels.
 

Finally the messages of the business books and blogs I was reading sunk in, and I stepped back and thought about strategy.  I’ve written about this before, but it bears repeating.  Mitch Joel talks about tactics - in my case my to-do list - being useless without a strategy.  I needed to ask myself why I would do any of the tasks on my to-do list, and which piece of my overall strategy each item supported.  So I sat down and thought about my business strategy, and prioritized broad business goals.  Then I listed categories of tasks under each goal, and I made sure that every task I dreamed up to do fit somewhere into that strategy and supported at least one of those goals.
 

Even that wasn’t enough.  It doesn’t do to merely write up a strategy; I must implement it.  So I have devised a daily schedule for myself.  I have even set up reminders.  And I am trying to stick to my schedule.  I may make daily decisions about flexing parts of the schedule here or there depending on my client commitments or appointments, but I am finding it tremendously useful to have thought through a plan for my day which is based upon my business strategy, rather than the whim du jour.  Here’s how it works.
 

Obviously work for my clients takes priority, and having lots of client work is the point of the whole exercise.  So when I have client work to do, I devote large chunks of time to it, and fit other tasks in as I may.  That said, these are the tasks I make sure I work into my schedule.

Social Media

 

I set aside some time each day for LinkedIn, Twitter and my RSS feed.  I check in on LinkedIn, see if there are any group discussions I want to contribute to.  I skim through my various Twitter feeds, click on interesting links, and retweet things I find useful.  I skim through the blogs in my RSS feed, and comment on or tweet blogs posts, as seems appropriate.  The business strategy here is three-fold.  First, it’s educational for me; it helps me keep abreast of the trends in my industry.  Next, I am building on-line relationships with people in my field from whom I can learn and whom I can perhaps assist.  And finally, I am developing my “brand” as a skilled paralegal who is an expert in her field.  However, I could spend all day on these things, so I set a time limit to it – I try to keep it to an hour (90 non-consecutive minutes max).
 

Writing

 

I set aside time for writing projects.  I am always working on articles related to the legal industry and/or paralegal work.  I make them available for download on my website, and I plan to pursue publication avenues for some of them in the future.  The business strategy behind this is twofold:  I want to continue to learn and keep my skills sharp, and the research required by writing articles accomplishes this.  And second, writing articles helps me in that above-mentioned “brand development.”

Marketing

 

Do you remember that line from the movie Glengarry Glen Ross, “Always Be Closing”?  The business strategy here is “Always Be Marketing.”  I can’t afford to take a break from this.  I need to find ways to reach new markets, and to stay on the radar of potential clients.  I always have a few marketing projects going, whether it’s tweaking my website, developing new marketing materials, executing a direct mail campaign, building my marketing database, in person networking with former colleagues or potential clients, or studying marketing books.  I need to be relentless in my marketing efforts in order to keep business coming in the door.

The Rest of It

 

Recently I have begun scheduling regular time for writing posts for my two blogs, because I’ve realized that was the only way I would fit it in.  It is my hope that this will help me post a bit more consistently in the future.  I also set aside time most days for a little work-out, and this happens whether I have client work or not.  No one is going to keep me healthy but me!
 

Add in errands, meal preparation, and reading my various business books and magazines, plus some cooking magazines and the occasional novel (this usually happens in the evenings when my brain is too weary to “work” any more), and my days are very full!  That’s a good thing!
 

But the best thing of all is that when I regularly review my strategy for growing my business and the activities needed to support that strategy, and then stick to a schedule for chipping away at these activities, I accomplish more, and I hope the things I accomplish are actually pushing my business strategy forward! 

 

What are your time management strategies?  Feel free to share them in the comments.

Being Goals vs. Doing Goals

Paul Hawken in his book, Growing a Business, describes a concept that stimulated a lot of thought for me.  He tells the story of a large oil company that undertook a study of companies that had endured for centuries, even though their main business had changed over those years.  One of the conclusions they drew “was that these companies survived the upheavals of the marketplace and the world-at-large because they had ‘being’ goals instead of ‘doing’ goals.  Their business was centered on a way of interacting with the work, not on providing one specific product or service.”  

Hawken goes on to provide an example of a given company’s goals involving either “doing” – such as providing white diapers – or “being” – such as providing excellent assistance to mothers of newborns.  The “being” goal is so much more open-ended and versatile; such a goal will enable a business to morph with the needs of mothers over time and to change as technology changes.  It enables a business to last, because it can continue to find new means and mechanisms of meeting its primary goal.
 

I find this concept fascinating and challenging when I think about my own fledgling business.  I’ve begun to rethink both my marketing copy, and my so-called “elevator speech.”  What is the most open-ended, versatile business goal I can state?  I want to be able to provide any type of assistance litigators need over time, even as the technology of meeting those needs is changing rapidly right now.  I don’t want to think of my role too narrowly.  These differences may be subtle, but I’m finding it helpful to refocus the way I think and speak about my business, from “doing” language about tasks I’m capable of performing to “being” language about excellence and competency and reliability.  

What's your "being" goal?

Growing A Business, by Paul Hawken.  New York: Simon & Schuster Inc., 1988.