Why I Hate Name Tags

With apologies to @NameTagScott, who claims he even wears a name tag to bed and whose blog I find inspiring, I hate name tags at networking events and business meetings.

Let me say that I’ve always hated name tags. However my reasons were different when I was young. Back then, I hated them because I thought they weren’t “cool.” And I had a hard enough time trying to appear cool without adding to it the indignity of a name tag. To me it communicated, “Look here. Here is my name on this tag. I'm wearing this because I'm the biggest dork on the planet, and this is so you don’t have to stoop to ask my name. Cuz I know you don’t want to do that.”

And that certainly wasn’t the message I wanted to send. I wanted someone to take one look at me and be fascinated enough to ask my name. Either that or just ignore me altogether. So I hated wearing name tags; I thought not doing so made me cooler.

BTW, here’s a fun little name tag story. Not long out of college, I worked for a while as an admin for a political lobby. One evening the entire staff attended a fundraising event, and numerous local politicians were in attendance. Well, one rather famous local politician must have agreed with me about the name tag thing, because she wasn't wearing one and . . well . . stupid me, I didn’t recognize her. And I asked her name. And there was sort of a gasp around me! So she told me who she was, and I have to admit, it was quite the faux pas; I should have known her. But ever quick on my feet, I yanked my proverbial foot out of my mouth by quipping, “Oh my goodness, the photos in the paper don’t do you justice!” But I digress.

I've matured since then, and I no longer view name tags as a cruel plot to render me the absolute least cool person in the room. I acknowledge why people find them useful, particularly at networking events – which I attend a lot of these days. I think the rationale is that it gives people a role – their name plus their business. It enables people to note other attendees, and their businesses, even if they don’t have time to talk to them all. And I wear them when I must.

However, I still don’t like them, though for a different reason. It’s no longer about being cool. It’s more about my memory – which, ahem, isn’t what it used to be.

I have discovered that if you are wearing a name tag, I probably won’t remember your name!

I think the mechanism is that without a name tag, I ask your name, I repeat it a few times while we chat, I make a big effort to lodge it in my memory. But when I can "cheat" by just reading your name, I don't do those things. And 10 minutes later, I may not remember your name because I relied too much on the name tag and didn’t make the same effort to store it in my memory. And I’m guessing I’m not as memorable to others, either. 

In fact, I'm continually amazed that in a room full of folks wearing name tags, more often than not, people don’t even bother to introduce themselves! I'll approached someone, put my hand out and said, “Hi my name is Daphne,” and get an odd, quizzical look as though to say, “Well yeah, I can see that honey!” But I digress again.

Perhaps I have this advantage over some when it comes to name tags. I’m not shy, haven’t been in years. I have no difficulty mingling around a room, walking up to a stranger, introducing myself and starting a conversation. Perhaps my shyer follow networkers find that name tags ease the way toward meeting people, and I’m sympathetic to that.

But personally, I’d rather not wear them, and it's not about being cool. It's simply so that I have a better chance of remembering who the heck you are the next time we meet!

Sunday Six Word Memoir

I’ve had an unsettling week.  Unsettling in a good way, that is.  It all started a little while back when I scored a copy of Dave Navaro’s ebook, 7 Steps To Playing A Much Bigger Game.  Which is not hard to do, since he’s giving it away on his website, how cool is that.  Although I think I got it from somewhere else. 

In any event, reading and working through it has been challenged my thinking quite a bit, as I’m struggling to build my little great big freelance and virtual paralegal business in a difficult economy.  It’s challenged me to ask myself if I’m really "all in" on this project, and if I really am, then what else am I prepared to do to succeed.  Beyond that, how much further can I take my ideas; what additional services or products can I provide that might benefit my clients even more, while yielding greater income for me?  What am I willing to invest, of my time and effort and resources, in order to insure my success?

As a result I’m in the midst of adding to my marketing arsenal, and planning new approaches for reaching new clients.  I’m far from finished working these ideas out, but in the interim, here is the next in my series of Six Word Memoirs – a memoir to encapsulate my week:
 

Be all in; go all out!

Got your own Six Word Memoir?  Feel free to share it in the Comments!

Face Time, or, Working That Room!

Networking events were not part of my life when I was employed in Big Law – or at least I didn’t perceive what I was doing to be “networking.”  I rubbed shoulders with other paralegals and legal support professionals at MCLEs and other seminars, and of course met people in other industries at MeetUps and other gatherings.  I made friends where I could, noted interesting information I came across, but didn’t consider such events essential for my livelihood.
 

Now that I’m a business owner, events where I can meet fellow entrepreneurs and other legal professionals have become hugely important.  I seek out such gatherings wherever I can, and I make it a priority to show up.  Of course my direct mail, email and internet marketing are all worthwhile, but there’s something irreplaceable about meeting someone face to face.  I remember the people I meet, and what I’ve learned about what they do and what they need.  And I hope they remember me!
 

I attend county Bar Association events, paralegal association meetings, e-discovery seminars, as well as local business networking events whenever I can.  I still try to make friends.  I still note interesting information I come across.  If I meet someone who could benefit from my contract paralegal services someday, of course I make a special effort to learn about her firm and practice.  However, I find that people in other industries are great connections to make as well.  I never know when I might have a need for the expertise of someone I meet outside the legal profession, or whether I will meet someone I can refer to them.

Last week I attended an event hosted by the Napa Chamber of Commerce at the beautiful Artesa Winery.  It was a gorgeous setting and a beautiful mild summer evening.  I met interesting people in the wine industry, video and internet marketing fields, direct mail and network marketing areas, and yes, the legal industry too.  The wines and the food items from local restaurants were excellent, and it all made for a lovely and beneficial evening.
 

Yes, I still experience some initial reticence to striking up conversations with strangers, but once I get going I do love to chat with people I meet, learn about how they’re operating their businesses, and compare notes on marketing strategies and the economy, etc.  I try to focus on making friends rather than doing a hard-sell about my services, and I try to follow up with emails to everyone I meet that I want to stay in touch with.
 

Will I get business directly from such networking events?  I certainly hope so, but it isn’t solely about that.  Rather, it’s about making connections in my local community, establishing friendships with people I can help and who can perhaps help me one day.  It’s about Whuffie.
 

For another take on networking events, I highly recommend these:  Chere Estrin’s wonderful post, You Call This Networking?? – boy, can I relate to this anxiety!  Also, an inspiring post from Women Grow Business called,  Want to Grow Your Business? Get Out Of Your Comfort Zone. 
 

So what about you – do you network?  Feel free to share your stories in the comments!

How to Succeed in Business . . . by Really, Really Trying

Occasionally I read an article or blog post I find so thought provoking, I cannot shake it off. 

Such as last month, when I read Sonia Simone’s CopyBlogger piece, The Three Surprisingly Simple Keys to Success.  What was provocative about this piece for me was the discussion of things that I typically view as outside my control which may actually be very much within my control.

What are the three keys, and are they within my grasp after all?  The article starts with the well-known premise that in order to succeed – in whatever you’re trying to succeed in – you need any two of the three following things: talent, luck, or persistence.  Now, the last one, persistence, may be challenging, but at least it's up to me and me alone to persist or not.  But what if I’m neither talented enough nor lucky enough?

Talent

I’ve been accustomed to thinking talent is innate.  Something I was born to be good at.  Some “gift” that always came naturally to me.  (Phrased that way, how many of these do I actually have?!?  Hmm . . .)  For example, I had a bit of an ear for music when I was young, and thought of it as a “talent” I had been born with - possibly discounting too much the 1-2 hours per day I practiced (which is of course nothing by musicians’ standards - but still).  But Simone suggests that what we think of as talent is more often something we love so much that we do it a lot, in which case does the success stem from innate ability, or from “nonstop, almost obsessive practice”? 

Thought provoking question!  If some activity I need to make my business succeed - such as successful marketing, thoughtful use of social media, writing useful articles - doesn’t come naturally to me, do I give up on talent and turn to the other two Keys to Success?  Nope.  I keep marketing.  I keep working at communicating.  I write, and write, and write some more. 

As Simone writes, “The more you work, the more talented you get.”  Which is actually a huge relief!

Luck

Luck is obviously completely outside my realm of influence - or so I thought.  But what if luck isn’t really “luck”?  If a brand new client phones me because my marketing piece lands on her desk the very day she needs help, is that luck?  Maybe, but if I strew my marketing pieces wider and farther and more strategically and more often, can I improve the odds of such a thing happening?

If I bump into three potential clients at a social event and spark their interest in my business primarily because I’m likable and I express confidence that I can benefit them, is that lucky?  Perhaps a bit, but if I get out more often and meet more people, and if I’m putting my most likable self forward at all times, do I improve my odds? 

What if I’m always striving to be kind, be helpful, be generous, improve my karma, and increase my whuffie?  What if these things, over time, bring me more business and happier clients?  Is that luck?

As Simone says, “The more you work, the luckier you get.”  Good news!

Persistence

I’m not suggesting this one is easy; however it is a lot easier for me to realize that this particular key to success is within my control.  I need to keep at it and not give up.  Keep working hard and well for my clients.  Keep dreaming up new avenues for finding and attracting clients.  Keep marketing.  Keep writing.  Keep interacting.  Keep striving to be generous.  Keep doing my best work.  Relentlessly.  Every day.  No matter what.  Without fail.

So when I’m tempted to feel discouraged that things aren’t going my way, not falling into place, not progressing quickly enough, this article is an excellent reminder to me that if I just persist, keep working hard at all the tasks before me, perhaps I can increase my talent, create my own luck, and my business will become a success.

Building My Business or Spinning My Wheels?

When I first started my own business, I floundered trying to figure out how to be productive.  After all, I had spent much of my work life having my activities dictated by supervisors.  Obviously, one of the appeals of entrepreneurship is that I do in fact now set my own schedule and determine my own work activities!  But instead of being happy about that, I was frustrated at all the distractions hurtling my way that I wasn’t managing well, and anxious that I wasn’t getting enough done, or wasn’t getting the right things done.

After all, there are many things I need to fit into my schedule in order to keep my business running, and part of my learning curve as a new entrepreneur has been figuring out what those things are.  I devised ever longer lists of activities I hoped would grow my business.  Yet, even with to do lists, I still wasn’t content with my progress, and felt that important tasks were slipping through the cracks due to distractions, or poor time management, or perhaps just through poor prioritization.  Or perhaps because I just didn’t know what the heck I was doing!

Mostly I felt I was spinning my wheels.
 

Finally the messages of the business books and blogs I was reading sunk in, and I stepped back and thought about strategy.  I’ve written about this before, but it bears repeating.  Mitch Joel talks about tactics - in my case my to-do list - being useless without a strategy.  I needed to ask myself why I would do any of the tasks on my to-do list, and which piece of my overall strategy each item supported.  So I sat down and thought about my business strategy, and prioritized broad business goals.  Then I listed categories of tasks under each goal, and I made sure that every task I dreamed up to do fit somewhere into that strategy and supported at least one of those goals.
 

Even that wasn’t enough.  It doesn’t do to merely write up a strategy; I must implement it.  So I have devised a daily schedule for myself.  I have even set up reminders.  And I am trying to stick to my schedule.  I may make daily decisions about flexing parts of the schedule here or there depending on my client commitments or appointments, but I am finding it tremendously useful to have thought through a plan for my day which is based upon my business strategy, rather than the whim du jour.  Here’s how it works.
 

Obviously work for my clients takes priority, and having lots of client work is the point of the whole exercise.  So when I have client work to do, I devote large chunks of time to it, and fit other tasks in as I may.  That said, these are the tasks I make sure I work into my schedule.

Social Media

 

I set aside some time each day for LinkedIn, Twitter and my RSS feed.  I check in on LinkedIn, see if there are any group discussions I want to contribute to.  I skim through my various Twitter feeds, click on interesting links, and retweet things I find useful.  I skim through the blogs in my RSS feed, and comment on or tweet blogs posts, as seems appropriate.  The business strategy here is three-fold.  First, it’s educational for me; it helps me keep abreast of the trends in my industry.  Next, I am building on-line relationships with people in my field from whom I can learn and whom I can perhaps assist.  And finally, I am developing my “brand” as a skilled paralegal who is an expert in her field.  However, I could spend all day on these things, so I set a time limit to it – I try to keep it to an hour (90 non-consecutive minutes max).
 

Writing

 

I set aside time for writing projects.  I am always working on articles related to the legal industry and/or paralegal work.  I make them available for download on my website, and I plan to pursue publication avenues for some of them in the future.  The business strategy behind this is twofold:  I want to continue to learn and keep my skills sharp, and the research required by writing articles accomplishes this.  And second, writing articles helps me in that above-mentioned “brand development.”

Marketing

 

Do you remember that line from the movie Glengarry Glen Ross, “Always Be Closing”?  The business strategy here is “Always Be Marketing.”  I can’t afford to take a break from this.  I need to find ways to reach new markets, and to stay on the radar of potential clients.  I always have a few marketing projects going, whether it’s tweaking my website, developing new marketing materials, executing a direct mail campaign, building my marketing database, in person networking with former colleagues or potential clients, or studying marketing books.  I need to be relentless in my marketing efforts in order to keep business coming in the door.

The Rest of It

 

Recently I have begun scheduling regular time for writing posts for my two blogs, because I’ve realized that was the only way I would fit it in.  It is my hope that this will help me post a bit more consistently in the future.  I also set aside time most days for a little work-out, and this happens whether I have client work or not.  No one is going to keep me healthy but me!
 

Add in errands, meal preparation, and reading my various business books and magazines, plus some cooking magazines and the occasional novel (this usually happens in the evenings when my brain is too weary to “work” any more), and my days are very full!  That’s a good thing!
 

But the best thing of all is that when I regularly review my strategy for growing my business and the activities needed to support that strategy, and then stick to a schedule for chipping away at these activities, I accomplish more, and I hope the things I accomplish are actually pushing my business strategy forward! 

 

What are your time management strategies?  Feel free to share them in the comments.

Blog Current: Wading Through an Endless Flow of Ideas

Why do I subscribe to blogs and news feeds?  Because subscribing is such a huge time saver, as shown in this cool little video!
 
But the prior question would be why do I read blogs at all?  Because I want to keep abreast of law practice trends.  Because I never owned a business before, and I barely know what I’m doing.  Because some days I’m scared to death!  Oh, and because it’s fun!
 
The blogs in my RSS reader fluctuate.  Being self-employed, time management is something I constantly wrestle with.  Mindful that I need to spend time on the most important things, I regularly review my subscriptions and remove blogs that I’m either – let’s face it, just not reading – or else not benefiting from any more.  But what benefits me?

Those benefits fluctuate too, as I move through different phases of my entrepreneurial pursuits, but generally, my blog subscriptions fall into three categories: law and paralegal blogs; marketing and business blogs; and what I think of as “entrepreneurial inspiration” blogs.  (There are also food/wine blogs, but that’s a topic for Sonoma Sip.)  

Here are just a few of the blogs in each category that I read regularly.
 
Legal Profession
 
LTN Law Technology News – LTN is a news feed of articles from a variety of sources focused on technology in law practice.  As technological advances have always been of great interest, but also of great importance to me as a paralegal, I find this feed extremely useful.  It also has a focus on e-discovery, which is a big interest of mine.
 
Practical Paralegalism – Lynne DeVenny is a North Carolina paralegal who writes a highly engaging blog about and for fellow paralegals.  Her posts are a mix of education, paralegal news and funny or moving anecdotes, and I always enjoy it.  Check it out!
 
Georgetown Law’s E-Discovery Law Blog - As I mentioned, I'm quite interested in e-discovery, and consequently I subscribe to a number of e-discovery blogs.  Scholarly yet very clearly written, it covers an interesting array of e-discovery related topics.
 
Marketing & Business Advice
 
Six Pixels of Separation – a marketing blog written by Mitch Joel of TwistImage.com, author of the recent book by the same name.  I enjoyed the book, and I also subscribe to Mitch’s podcast.  If there is one significant message I’ve gleaned from Six Pixels, it is to continually ask myself why.  Why should clients hire me instead of someone else, why is anyone interested in anything I have to say, why am I choosing this marketing method over another?  My strategy has to dictate my tactics; otherwise everything I do is just a distraction.(fn)   Thought-provoking stuff!
 
IttyBiz: Marketing for Businesses Without Marketing Departments – a hilariously funny yet very insightful blog written by Naomi Dunford.  I need to remember not to sip coffee or wine or any other liquid while reading Naomi’s posts lest I spew it all over my computer when I burst out laughing, and the smiles would be reason enough to read it.  But the blog is also full of marketing insights geared straight toward my very small sort of business.
 
Entrepreneurial Inspiration
 
Buon Viaggio – a blog written by Barbara Winter of JoyfullyJobless.com fame.  As I’ve mentioned in previous posts, her book was highly influential in my decision to start my own contract paralegal business.  Her blog continues to inspire, and encourages me to revel in the fact that despite all its challenges, becoming self-employed was the best thing I could have done in this season of my life.
 
Seth’s Blog -  I realize it’s quite unoriginal to adore Seth’s blog – it might just be the most popular blog on the planet – but I don’t care.  Seth’s posts are endlessly honest, insightful, and arresting, and I rarely if ever fail to be challenged by them.  Perhaps the two most transformative messages for me have been the importance of generosity in my life, in my relationships, in my business, and the importance of what Seth calls “shipping.”  Do it.  Get it on the market.  Start the business.  Execute the plan – not the perfect plan, just the plan I have right now.  Act, move, get it done.  I need this kick in the pants every day!
 
I could talk about many more noteworthy blogs – and perhaps I will in a follow-up post.  These blogs might not be your cup of tea – what benefits me right now might be – probably is! – different from what benefits you.  Regardless, I wholeheartedly recommend that you spend a slot of time a day or a week feeding your mind with insights from others that might hone your skills, challenge your thinking, give you new ideas, or simply provide encouragement that you’re on the right track!
 
So what are you reading?  Feel free to share it in the comments!



fn:  Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone, by Mitch Joel, at 50-51. New York: Business Plus, 2009.

Saturday Six Word Memoir

This week was characterized by persistent efforts targeted at a number of different fronts.  I’ve been working on an additional project to market my freelance paralegal business and also to solicit more referrals from colleagues, and former co-workers and employers.  I’ve been seeking out more local arenas for meeting attorneys and fellow paralegals with whom I can begin to build relationships.  I’ve embarked on a crash-course education program to learn more about expanding my freelance paralegal business into the virtual world, which has led to making connections with virtual paralegals and virtual assistants from whom I hope to learn, and with whom I hope to exchange ideas.

I’ve also been working on developing a little prototype for the second business I want to develop relating to wine and food pairing.  So I’ve been doing a lot of reading about wine, writing event plans, and brainstorming with friends about my first trial wine event coming up soon.  (Read more about those efforts on my sister blog, Sonoma Sip.)

So here is the next in my series of Six Word Memoirs – a memoir to encapsulate my week:
 

Pushing multiple projects forward at once.

Got your own Six Word Memoir?  Feel free to share it in the Comments!

Being Goals vs. Doing Goals

Paul Hawken in his book, Growing a Business, describes a concept that stimulated a lot of thought for me.  He tells the story of a large oil company that undertook a study of companies that had endured for centuries, even though their main business had changed over those years.  One of the conclusions they drew “was that these companies survived the upheavals of the marketplace and the world-at-large because they had ‘being’ goals instead of ‘doing’ goals.  Their business was centered on a way of interacting with the work, not on providing one specific product or service.”  

Hawken goes on to provide an example of a given company’s goals involving either “doing” – such as providing white diapers – or “being” – such as providing excellent assistance to mothers of newborns.  The “being” goal is so much more open-ended and versatile; such a goal will enable a business to morph with the needs of mothers over time and to change as technology changes.  It enables a business to last, because it can continue to find new means and mechanisms of meeting its primary goal.
 

I find this concept fascinating and challenging when I think about my own fledgling business.  I’ve begun to rethink both my marketing copy, and my so-called “elevator speech.”  What is the most open-ended, versatile business goal I can state?  I want to be able to provide any type of assistance litigators need over time, even as the technology of meeting those needs is changing rapidly right now.  I don’t want to think of my role too narrowly.  These differences may be subtle, but I’m finding it helpful to refocus the way I think and speak about my business, from “doing” language about tasks I’m capable of performing to “being” language about excellence and competency and reliability.  

What's your "being" goal?

Growing A Business, by Paul Hawken.  New York: Simon & Schuster Inc., 1988.

Sunday Six Word Memoir

(One of the many lovely things about Saturday and Sunday is that they both begin with the letter S.  Which means I can post a Six Word Memoir on either day.)

This week was characterized by a lot of thought given to fine-tuning a strategy for my business, and a resulting prioritization of the activities I spent time on.  I made a huge effort to spend the bulk of my time on activities I hope will make the most marketing sense, and tried to minimize activities which, however interesting, weren’t geared toward garnering me clients in the short term.  I think this was a beneficial focus for the week, and I was much more productive.
 

So here is the next in my series of Six Word Memoirs – a memoir to encapsulate my week:
 

Every activity targets visibility to clients.

Got your own Six Word Memoir?  Feel free to share it in the Comments!

A Marketing Novice

I’ll confess I’ve floundered around a bit on the best ways to market myself.  This was certainly the arena I knew the least about when I embarked upon my self-employment path, and the task I find the most intimidating.  After all, employees don’t need to market (unless that’s their job, of course) – they just need to show up and do their jobs well.  So I’ve had to take a “crash course” in educating myself about how to market my freelance paralegal business.  I’m quite sure I still don’t have this figured out, but I’ve tried to keep moving forward in marketing efforts.  I wrestle with the temptation to do nothing until I’m sure I know what to do; I'm afraid of doing it wrong.  However, I realize that is deadly.  I believe that instead when it comes to marketing, I need to do something, almost anything, to keep my momentum going.  Any of my local efforts will probably bear at least some fruit (they already have!), and I can learn from my mistakes and fine-tune my approach as I go along.

In addition to face to face networking (more on this in future posts), my current efforts are focused on a very targeted direct mail campaign.  I spent a couple of weeks writing brochure copy.  A number of friends were very helpful to me in this regard, brutally editing down my text (“honey, no one is going to read all that!”), and giving me helpful ideas about what to focus on.   I’m happy with the end result, and friends in the marketing industry have given my brochure a positive review.

I’m in the process of carefully selecting firms and attorneys who work in litigation, and who would benefit from my services.  And I’m mailing my brochures out to this list, city by city, accompanied by hand-written notes.  I’ll be at this for a while, until I’ve blanketed my target area at least once (major cities in my own and two neighboring counties).  And I've gotten some business from this effort already!  Meanwhile, I’m trying to strategize about follow-up efforts, be it a second direct mail piece, an email campaign, phone calls (a daunting thought – that would be a heck of a lot of calls!), or something else.  I realize that with my particular business model, law offices aren’t necessarily in need of my services the moment my name/brochure/business card/etc. comes to their attention.  So how do I stay on their radar, so that they remember to call me once that need arises?

Any advice?

Thanks for reading.