Who you gonna call?

When I worked in BigLaw, there were plenty of opportunities to exchange ideas and commiserate with co-workers. The office was veritably pulsing with fellow paralegals, IT folks, litigation support people, legal secretaries and document clerks who were all involved somehow in the endeavor of providing excellent service to firm clients. Everyone had a role to play in getting the firm’s work done, and everyone in his or her own way was dedicated to accomplishing that.

I had people everywhere I could seek help from, brainstorm with, complain to (not that I would ever do that!), and get encouragement from. And co-workers would come to me for the same reasons. There was (usually) a spirit of teamwork and cooperation.

Or at the very least, a coffee run co-conspirator or after work drinking buddy.

Ah, but I work in BigLaw no longer! I am flying solo . . . master (mistress??) of my own fate . . . a solitary soul slaving in solitude, so to speak!

If you’re a biz owner, a “solopreneur” as the current buzzword goes, where do you go to get ideas?

Who do you turn to when you need to ask a question, or to get advice, or to vent, or to enjoy a simple cuppa coffee forgodssake?

Who you gonna call?????

Well it turns out, much to my delight, there actually are folks!

First, there are colleagues in my paralegal association. As I go to meetings – whether it's the entire membership, the litigation section, or the occasional board meeting, I've begun to form friendships. Most of these colleagues work in law firms; some work as freelance paralegals as I do; a few are unemployed and looking for work. I can empathize with all these situations, and we support each other.

Next there are colleagues, both paralegals and attorneys, whom I’ve begun to make friends with through my involvement in other associations, such as the county bar association and my Women in Law group. We can swap stories, swap tips about legal vendors, or occasionally even reminisce about our former life in BigLaw!

I have developed a network of local fellow biz owners who are great friends, and who also brainstorm with me about building my business. (Turns out they’re superb drinking buddies too!)

But what I didn't anticipate when I began my virtual paralegal business was how many friends I’d meet online through Twitter, LinkedIn and blogs!

• There is a small group of fellow virtual paralegals I've phone-conferenced with, and who are proving to be a supportive group to exchange ideas with.
• There is a group of fellow freelancers, in a wide variety of fields, that I have weekly chats with about marketing and other business matters.
• There are interesting and talented legal professionals who share or post material that I find useful and that I learn from.
• There is a virtual assistant and tech guru extraordinaire I met on Twitter, who is now helping me revamp my website. (Thanks @TMarieHilton!)

What I’ve learned is that participating in professional organizations, building friendships with fellow biz owners, and being active on social media sites are even more important for me as a self-employed virtual paralegal than they were when I was an employee. Now that I can’t just walk down the hallway to find a co-worker to consult with, it has become doubly important to make sure I’m active in my paralegal & bar associations, and that I'm showing up online to exchange information and good will with folks.

Plus, I've gotta get my coffee run co-conspirators and drinking buddies from somewhere!

What about you? Who are you gonna call?

The Law School Controversy Be Damned, Congratulations to New Lawyers!

Some readers might be aware that there have been a lot of blog posts and tweets flying about the blawosphere and twitterverse recently about the wisdom of pursuing a law degree. The argument goes that law school is expensive, the resultant school loan debt is enormous, and there are no jobs! This topic has been batted about for some time now, but the most recent furor was instigated by last weekend’s New York Times piece called Is Law School a Losing Game?

Now, I’m not about to weigh in here on the relative pros and cons of a law school degree. I never wanted to go to law school myself, but I’m certainly glad that many did, or I would never have had a career in the field, and I wouldn't have such great attorney clients now.

No, I’m writing to celebrate those recent grads I know who did decide law school was for them, who passed the bar, and who now are eager to do something worthwhile with their careers.

Last night I attended the Sonoma County Bar Association’s New Admittees’ Reception. Present to be honored were about ten recent admittees to the California Bar. I managed to meet most of them. They attended a variety of (mostly) California law schools, and their ages varied, (in fact, one graduated from Stanford 34 years ago, and practiced for many years in other states), and some have landed jobs and others have not.

But as I mingled around and spoke with them, I was impressed and heartened by two things: First, each of the new lawyers I spoke with is proud of his or her achievement and excited about the law. And second, although there are regions of the state with bigger law firms, presumably higher salaries, and possibly greater job prospects, these folks choose to live and practice here, in slower-paced, somewhat rural Sonoma County.

As blogger and JD candidate Jack Wittington has pointed out, not every law school student is just in it for money, fame and fortune. Many choose this career because they believe they can help others doing it. The brand new lawyers I met last evening all certainly fit into that category, and my figurative hat is off to them!

So congratulations, I say, to new lawyers here in Sonoma County, in California, and everywhere!

Why I Hate Name Tags

With apologies to @NameTagScott, who claims he even wears a name tag to bed and whose blog I find inspiring, I hate name tags at networking events and business meetings.

Let me say that I’ve always hated name tags. However my reasons were different when I was young. Back then, I hated them because I thought they weren’t “cool.” And I had a hard enough time trying to appear cool without adding to it the indignity of a name tag. To me it communicated, “Look here. Here is my name on this tag. I'm wearing this because I'm the biggest dork on the planet, and this is so you don’t have to stoop to ask my name. Cuz I know you don’t want to do that.”

And that certainly wasn’t the message I wanted to send. I wanted someone to take one look at me and be fascinated enough to ask my name. Either that or just ignore me altogether. So I hated wearing name tags; I thought not doing so made me cooler.

BTW, here’s a fun little name tag story. Not long out of college, I worked for a while as an admin for a political lobby. One evening the entire staff attended a fundraising event, and numerous local politicians were in attendance. Well, one rather famous local politician must have agreed with me about the name tag thing, because she wasn't wearing one and . . well . . stupid me, I didn’t recognize her. And I asked her name. And there was sort of a gasp around me! So she told me who she was, and I have to admit, it was quite the faux pas; I should have known her. But ever quick on my feet, I yanked my proverbial foot out of my mouth by quipping, “Oh my goodness, the photos in the paper don’t do you justice!” But I digress.

I've matured since then, and I no longer view name tags as a cruel plot to render me the absolute least cool person in the room. I acknowledge why people find them useful, particularly at networking events – which I attend a lot of these days. I think the rationale is that it gives people a role – their name plus their business. It enables people to note other attendees, and their businesses, even if they don’t have time to talk to them all. And I wear them when I must.

However, I still don’t like them, though for a different reason. It’s no longer about being cool. It’s more about my memory – which, ahem, isn’t what it used to be.

I have discovered that if you are wearing a name tag, I probably won’t remember your name!

I think the mechanism is that without a name tag, I ask your name, I repeat it a few times while we chat, I make a big effort to lodge it in my memory. But when I can "cheat" by just reading your name, I don't do those things. And 10 minutes later, I may not remember your name because I relied too much on the name tag and didn’t make the same effort to store it in my memory. And I’m guessing I’m not as memorable to others, either. 

In fact, I'm continually amazed that in a room full of folks wearing name tags, more often than not, people don’t even bother to introduce themselves! I'll approached someone, put my hand out and said, “Hi my name is Daphne,” and get an odd, quizzical look as though to say, “Well yeah, I can see that honey!” But I digress again.

Perhaps I have this advantage over some when it comes to name tags. I’m not shy, haven’t been in years. I have no difficulty mingling around a room, walking up to a stranger, introducing myself and starting a conversation. Perhaps my shyer follow networkers find that name tags ease the way toward meeting people, and I’m sympathetic to that.

But personally, I’d rather not wear them, and it's not about being cool. It's simply so that I have a better chance of remembering who the heck you are the next time we meet!

Face Time, or, Working That Room!

Networking events were not part of my life when I was employed in Big Law – or at least I didn’t perceive what I was doing to be “networking.”  I rubbed shoulders with other paralegals and legal support professionals at MCLEs and other seminars, and of course met people in other industries at MeetUps and other gatherings.  I made friends where I could, noted interesting information I came across, but didn’t consider such events essential for my livelihood.
 

Now that I’m a business owner, events where I can meet fellow entrepreneurs and other legal professionals have become hugely important.  I seek out such gatherings wherever I can, and I make it a priority to show up.  Of course my direct mail, email and internet marketing are all worthwhile, but there’s something irreplaceable about meeting someone face to face.  I remember the people I meet, and what I’ve learned about what they do and what they need.  And I hope they remember me!
 

I attend county Bar Association events, paralegal association meetings, e-discovery seminars, as well as local business networking events whenever I can.  I still try to make friends.  I still note interesting information I come across.  If I meet someone who could benefit from my contract paralegal services someday, of course I make a special effort to learn about her firm and practice.  However, I find that people in other industries are great connections to make as well.  I never know when I might have a need for the expertise of someone I meet outside the legal profession, or whether I will meet someone I can refer to them.

Last week I attended an event hosted by the Napa Chamber of Commerce at the beautiful Artesa Winery.  It was a gorgeous setting and a beautiful mild summer evening.  I met interesting people in the wine industry, video and internet marketing fields, direct mail and network marketing areas, and yes, the legal industry too.  The wines and the food items from local restaurants were excellent, and it all made for a lovely and beneficial evening.
 

Yes, I still experience some initial reticence to striking up conversations with strangers, but once I get going I do love to chat with people I meet, learn about how they’re operating their businesses, and compare notes on marketing strategies and the economy, etc.  I try to focus on making friends rather than doing a hard-sell about my services, and I try to follow up with emails to everyone I meet that I want to stay in touch with.
 

Will I get business directly from such networking events?  I certainly hope so, but it isn’t solely about that.  Rather, it’s about making connections in my local community, establishing friendships with people I can help and who can perhaps help me one day.  It’s about Whuffie.
 

For another take on networking events, I highly recommend these:  Chere Estrin’s wonderful post, You Call This Networking?? – boy, can I relate to this anxiety!  Also, an inspiring post from Women Grow Business called,  Want to Grow Your Business? Get Out Of Your Comfort Zone. 
 

So what about you – do you network?  Feel free to share your stories in the comments!